I proposed a rebrand for Altua Cannbis Infused Spritzer because their current branding lacked the inspiration and liveliness needed to connect with their target audience and stand out in a competitive market.
Client:
Altua
My Role:
Brand Identity & Package Designer
Project Overview
The objective of this brand identity proposal for Altua Cannabis Infused Spritzer is to create a distinct, compelling visual and narrative identity that resonates with the brand’s target audience—millennials and health-conscious individuals seeking a balanced lifestyle. The goal is to establish Altua as a go-to cannabis-infused beverage that embodies elegance, relaxation, and vibrancy, offering a unique blend of wellness and social enjoyment. The project includes logo design, typography, packaging, and a cohesive brand voice to align with Altua’s ethos, ensuring the brand stands out in a competitive market and builds trust with consumers.
